SNEAK PEAK: Urban Decay VICE Lipstick


Holy Smoking Bloody Hell!!!! Urban Decay are revamping their whole lipstick range and introducing 100 shades of which 74 are brand new colours. With Ruby Rose the face of the campaign you know it will be seriously BadAss! The lip lovers are going to have a ball with this one!


I was sent 10 lipsticks by Urban Decay in various formula’s with accompanying lip liners to complete the look.


Urban Decay lippies are enriched with Aloe Vera, Jojoba, Avocado and Babassu Oils to nourish and soften the lips.


Vice lipstick is in a modernized version of UD’s original lipstick case which looked like ‘Shotgun Shell’. The packaging is gorgeous faceted gunmetal case with a gold base and debossed lettering on packaging. The only pain would be finger prints on the packaging, but no one would care about that on a day to day basis.


The smart thing is they have the shade matched labels for ease of finding.

Of the 6 finishes, I have here 4 finishes ranging from Cream, Mega Matte, Comfort Matte and Metallized. The other two are Sheer (a punch of colour with a sheer, shiny finish) and Sheer Shimmer (slightly transparent finish with a floating pearl and a smooth texture).


The lipstick features brand new bullet design, with embossed “UD”. There is something incredibly exciting about unused untouched lipstick bullets (is it only me?!) Moving onto most important thing, Swatches!!!!


Cream –  The original creamy, badass luxury

Top swatches are two swipes, however below vertical swatches are one swipe.

Naked – a beautiful muted rosey pink, perfect for everyday looks. Could also qualify as someone’s MLBB (my lips but better) shade.

Firebird – just as name suggests, bright fuschia pink

Rock Steady – classic neutral red


Mega Matte – Super Intense MatteScreenshot at May 07 12-26-54

Right swatches are two swipes, however left swatches are one swipe and they’re still a decent colour payoff.

714 – Bright blueish undertone red (Just look at Ruby rocking her 714).

Pandemonium – Classic purple shade, check out Ruby’s video on link


Comfort Matte – Creamiest Matte (which it sure is, I would have mistaken it for cream formula)

Top swatches are two swipes, however below vertical swatches are one swipe.

Backtalk – This shade is my perfect MLBB, dusky mauvey pink

Disturbed – Deep creamy maroon, (reminds me of Milani Black Cherry)

Menace – I would call this “The Pink”


Metallized – Cream with a high level of pearl

Top swatches are two swipes, however below vertical swatches are one swipe.

Conspiracy (brown) – Caramel brown

Big Bang (pinkish) – Bright pink with flecks of glitter


Final Line Up and First Impressions

Gorgeous cutesy packaging, with seriously pigmented shades, one swipe delivers decent colour laydown.Once applied, it stains the lips, which again indicates high pigment and fabulous pay off. They’re really creamy and I didn’t experience any pulling, dragging or tugging. Whilst I don’t have all 100 shades, of the 10 shades it appears there is a shade for every age, every colour and every one!


And of course a collection wouldnt be complete without a lip liner to pair with lipsticks.


Swatches from Top to Bottom: Naked, Rush, Conspiracy, Gash, Hex, 714, Jilted, Anarchy and Pandemonium. Here we have one stroke swatches, smooth, soft, pigmented application. Obvs can be used all over lips too in place for lipstick.


Over the course of next few weeks, I will be talking in little bit more in depth about my experience with these lipsticks and lip liners over in my Instagram feed.

Screenshot at May 07 12-26-29

Vice lipsticks ($17) will be available from 5 June at Sephora, Ulta Beauty and select Macy’s stores. Or online at Sephora, Ulta, and